Big chicken breast B.S.: Episode 85

Chicken misconceptions: chickens are pumped full of hormones and steroids, broiler chickens are raised in cages, mass confusion between layers and broilers, chickens are genetically modified and "big" is bad. This Food Bullying podcast episode features Tom Super to address all of these myths and more. 

Tom  is senior vice president of communications at the National Chicken Council, where he oversees all internal and external communications, media relations and issues management. The council's members are comprised of companies that produce about 95% of the chicken meat that ends up on Americans' tables.

He notes that all of the misinformation adds confusion when consumers are trying to make purchase choices for themselves and their families. "They don't want to have to feel guilty when buying a pack of chicken breasts."

Tom hopes that dietitians and consumers learn more about the truth in food production.  "I wish people realized that there are hard working, salt-of-the-Earth people who work to put food on our tables, and not just one big "machine."

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