Christian Radio P1 Listeners – Who are They?
Rick Dunham unpacks some very revealing research on Christian Radio, specifically, listeners who have a favorite station. The study reveals who these ‘P1’ listeners are, and why they do (or don’t) support their favorite station. What motivates them to tune in to a station? And further, what motivates their support? Rick highlights the major findings and uncovers steps for you to take as a result of this research. Specifically, understand their listening habits, reconsider some of your messaging, and integrate more stories of life-change.
Download the full research here: https://www.dunhamandcompany.com/fundraising-research/new-research-release-on-listeners-to-christian-radio/