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Far too often, people like to focus on the wrong things during the website design and copywriting process.

Many fail to realize what good website content looks like, whether it's talking too much about themselves, using bland imagery, or including industry jargon that people won’t understand.

Nine times out of ten, issues like these create a disconnect with your audience.

Filling in for John today, Liz McIntyre and Elizabeth Winkelman discuss some of the most common website misconceptions they have seen and cover the right and wrong ways to:

• Write website copy
• Showcase products
• Create social proof
• Utilize contact/demo pages
• Build chatbots
• And more!

This episode is for you if you’d like to understand and learn how to avoid these pitfalls and build a website that captures your audience's attention.

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View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  

How well does your website perform today?
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Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?

If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment

It only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.

When you fill out this assessment, you will receive a personalized report which includes:

✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework

✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success

✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step format
Additional resources to help your website perform better

And the best part?

You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.

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https://www.webcanopystudio.com/assessment