Adam Greco: Understanding Your Digital Analytics
In this episode, Steve Fretzin and Adam Greco discuss:
- Having the data in order to know how to improve.
- Evolution of web (now digital) analytics.
- The analytics you want to track on your website.
- Working with someone best understanding your analytics.
Key Takeaways:
- Digital analytics is not digital advertising, but digital analytics can be used to understand how your digital advertising is working.
- Advertising on LinkedIn is becoming more common as it can be more targeted to specifically who you are trying to reach.
- Analytics and testing can be used to gain more tract and to get more people to take the action you want them to take.
- If you have the right web developer, they can add a couple of lines of code on your website to make it easy to pull the analytic information.
"Every click that people make is a way that they're communicating to you, as a firm, what they're interested in." — Adam Greco
Connect with Adam Greco:
LinkedIn: https://www.linkedin.com/in/adamgreco/
Twitter: https://twitter.com/adamgreco
Blog: https://amplitude.com/blog/author/adam-greco
Thank you to our Sponsors!
Legalese Marketing: https://legaleasemarketing.com/
Moneypenny: https://www.moneypenny.com/us/
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: Steve@Fretzin.com
Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Show notes by Podcastologist Chelsea Taylor-Sturkie
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.