Amazon Key Metrics: What Do I Track & How Do I Influence It?
Because Amazon Advertising is an ever-evolving platform and brands can’t bank on easy wins like before, Destaney Wishon of Better AMS and Michael Facchin must continue clarifying what key metrics and KPIs any smart PPC-er should have to consider to drive sales without wasting ad spend.
We’ll see you in The PPC Den!
???? Highlights
- 0:00 Intro– Words can’t espresso what you mean to us
- 1:54 Why we always talk about KPIs
- 8:19 Key metrics, clear KPIs
- 9:12 Budget & visibility: CTR
- 11:47 Budget & visibility: CVR
- 15:00 Strategy: Search Query Performance Dashboard
- 22:58 New rollout: Marketing Stream
- 30:48 Final thoughts
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???? Resources & Links
- Where to find Destaney, Better AMS
- Destaney’s LinkedIn
- Evolving Thoughts: Total ACOS for Amazon Advertising in 2022
- How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking
- How to Optimize for Total ACOS Goals in Amazon Advertising
- Common Mistakes With Amazon Product Listings & How to Avoid Them
- Why Amazon’s Search Query Performance Dashboard is Awesome
- What are Day-parting and Week-parting in Amazon PPC?
- Marketing Stream (beta)
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Destaney Wishon
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Karolina Facchin