Barrel to Bottle: Ruben Aceves From Tequila Herradura

Ruben Aceves is the global brand ambassador for Tequila Herradura. The family sold to Brown-Forman in 2007 but before that there were seven generations working at the hacienda. Tequila Herradura has the last remaining hacienda in the tequila industry.

Ruben has been in the industry for several decades now, but where does he see it going? How does Herradura expand around the world? What will happen to all of the celebrity tequila brands?

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