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Why are some artists so popular? And what about those artists that work really hard doing all the things (posting on social media, sending out newsletters, creating tutorials, exhibiting in galleries …) but barely see any growth in their audience year after year? That’s what we are chatting about this week. To help us answer this question, Richie and I took a look at who we follow on Instagram and why. What we noticed was that there are many different ways to stand out. From gimmicks to awe-inspiring talent, join us as we chat about what can make a difference when you are trying to be seen in a very crowded space. We also talk about how much time it can take to get attention and whether it is even worth it? Plus we hatch a plan to interview artists that are achieving success with smaller audiences and with less focus on social media. Stay tuned for that! We hope you enjoy the episode and it provides some food for thought on this tricky and often frustrating topic! Find the show notes for this episode with all the links at https://www.laurahornart.com/thepodcast/124 Find me on Instagram at https://www.instagram.com/laurahornart/