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What exactly is a sitemap? 

Often, marketers think about site architecture as the site navigation bar and the dropdowns across the top of the site. 

But that's not necessarily their sitemap.

And when people think this way, they tend to forget many pages that don't exist in the navigation.

Instead, create a planning diagram to ensure all the different pages are accounted for and allotted inside that diagram. This will make website redesign planning much more manageable and opens the door for SEO and structural elements that typically go by the wayside. 

In this episode, John covers the correct way to organize and frame your sitemap, detailing the elements and steps you should be thinking about when you talk about the structure of your website, including: 

• The correct definition of a sitemap
• The major questions you should ask yourself in planning
• The critical elements around SEO

This episode is for you if you want to create a go-to source for your site structure that allows you to understand, organize and plan your website pages. 

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View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  

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