Michael DeLon: Creating Your Credibility

In this episode, Steve Fretzin and Michael DeLon discuss:

Looking for fit, not just for business.
Using books to grow your business.
Credibility, authority, and thought leadership.
Discovering your story.

Key Takeaways:

Having a book makes you an expert on that topic. It gives instant credibility.
Working with a company like Paperback Expert allows you to speak to write your book, not physically write it yourself.
In our culture, it is near sacrilegious to throw away books. Giving a physical book is more likely to be kept (or shared further down the line) than something like a business card or ebook.
Tell the story that only you can tell. People remember stories. People connect through stories.

"It's your story. People are going to choose you; they're going to buy you more than what you can do for them. How or why are they going to choose you? You want people who connect with you." — Michael DeLon

Connect with Michael DeLon:

Website: https://paperbackexpert.com/

Show: https://paperbackexpert.com/interviews/

LinkedIn: https://www.linkedin.com/in/michaeldelon/

Twitter: https://twitter.com/MichaelDeLon

Credibility Calculator: https://thecredibilitycalculator.com/

Thank you to our Sponsors!

Legalese Marketing: https://legaleasemarketing.com/

Moneypenny: https://www.moneypenny.com/us/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin