Pe276 How to Start a Cannabis Brand in 2023
Starting a cannabis company is difficult, even more so in an already developed market. We discuss new industry trends and niche marketing with Bethany Gomez, Co-Founder & Managing Director, Brightfield Group.
Chapters:
00:00 - Intro, Bethany Gomez, Brightfield Group
07:35 - Gathering Cannabis Market Insight
11:39 - CBD Products and Hemp Insights
24:14 - How to Brand a Marijuana Business in 2023
30:10 - The Future of Cannabis Branding
38:45 - Social Listening: Harnessing Data Sources
55:29 - Outro, Contact Bethany
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