lystn

On this episode, we talk to Jess Lenouvel, founder of The Listings Lab, about what to post on social platforms like Facebook and Instagram to get people to choose to work with you as their agent. Jess describes three types of content - authority content, personal content and social proof - that help agents build relationships with their audience that can lead to business. Authority content provides valuable information and communicates what you bring to the table. Personal content gives your audience a sense of what you'll be like to work with. And social proof includes things like case studies, testimonials, and PR. We also talk about how to incorporate paid marketing into an organic digital plan.

Links mentioned:
Skitch
Adobe Lightroom
Pomodoro
The Listings Lab Facebook Group