Ep. 96: Founder, Creative Director & Executive Producer at Superdigital, Assaf Swissa: How His Interest in Both D&D and Sports Statistics Led Him to a Career in Content Creation
How the f**k did Assaf Swissa go from creating snacks to creating content for some of the biggest brands in the world today? Assaf graduated from Boston University in 2004 with his BA in English. In his time at school, he interned as a copywriter and co-founded the company, College Bellhop which was a nationwide concierge service catering to college kids. In 2010, he sold that company and became an early co-founder in a snack business working without artificial flavors called Unreal Brands. Assaf moved on from Unreal in 2013 to found Superdigital, a creative company that has produced work with Snoop Dogg, Guy Fieri, and Steph Curry. Along the way, he also co-founded Coast Productions with New England Patriots legend Julian Edelman. Today, Assaf is still helping run both Superdigital and Coast as a Creative Director and Executive Producer. So how did Assaf and Julian meet? And what is the key to starting a successful business according to Assaf? (Hint: it’s not always because it’s a good opportunity)