Why a Chicago trade show displaced by the pandemic picked Indy

The Sweets & Snacks Expo, hosted by the National Confectioners Association, is typically held in Chicago. But when the Windy City wasn't yet recovered enough from the pandemic to host this year's event, the group decided to come to Indianapolis.

IBJ reporter Mickey Shuey talks with John Downs, the CEO of the association, to find out how the group decided to become one of the first trade shows to meet in person again and why it picked Indianapolis to host the show.

Shuey asks about the group's experience in Indy and whether it might return.

You can also read a column by Downs at IBJ.com.

 

The IBJ Podcast is brought to you by Resultant, formerly KSM Consulting.

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