Overtime E02 | Dr. Falguni Vasavada Oza | Dissecting New Age Advertising
Tune into this engaging conversation we had with Dr. Falguni Vasavada-Oza, Professor & Chair, Strategic Marketing area at MICA.
As advertising is a volatile field, let us engage in an insightful conversation talking about how New-Age Advertising is shaping the industry today, giving rise to Influencer Marketing and various Social Media Strategies.
Hear her talk about, if Advertising is going to die out in the near future (04:56), the new ASCI guidelines and its impact on the influencer marketing industry (08:20), should brands rely on human instincts and intelligence for decision making (11:28) and much more!
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