EP: 282 - Building And Scaling A Physical Product Business With Callye Keen
How do you translate your big vision into something your customers could hold in their hand? In a world of fake Internet gurus and people who just sell fluff, companies who want to serve their people at the next level can unlock massive growth with the help of a great physical product.
Witnessing a huge range of strategies, tactics, successes, and failures in product development and manufacturing led Callye Keen to turn his experience into the Red Blue Collective framework.
Now, Callye mentors brilliant misfits to help them generate $50k+ in 90 days of added revenue without the use of overly complicated funnels, ads on Facebook, or “questionable tactics.” The Collective takes the insight and strategies Callye has gained over the years and uses it to help entrepreneurs access impactful opportunities, deliver valuable products, and multiply their audience of customers while reducing both time and investment.
On this episode of Underdog Empowerment, Zach and Callye dig into what physical products can do for an existing business in terms of their audience, how Callye understands and best serves his own audience, and building the fundamental philosophy and mission behind your brand so you can break out of mediocrity and make a real impact. Tune in to expand your idea of what’s possible - and what the next big move should be - for you and your business.