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In this episode, Yana Welinder, Co-Founder and CEO of Kraftful talks to Aishwarya about how interaction with the physical world can be made smoother and seamless with the right tech interface. She discusses her eclectic background, of combining law with product management, how building products for software and hardware industries differ, and why she's passionate about helping smart home companies develop better and valued apps for consumers. No more broken systems and myriad apps to control your physical devices—Kraftful is changing the way humans interact with IoT.