208: 5 Creative Ways to Set Up Your B2B Sales Team for Success [Pam Didner Interview]
For B2B brands, your internal influencers are often your salespeople. They are facing your customer and often are the most active on social media because they can monetize their influence in the form of additional commissions.
That's why every employee influencer / advocacy program for B2B brands becomes successful when there is alignment between sales and marketing.
If this is a need your company has, you are in for a special treat. B2B marketing thought leader and best-selling author Pam Didner joins us today to give us some creative ways to set up your B2B sales team for success, including:
- Identify how you can help sales via different sales stages
- Map marketing content to a sales cycle
- Understand the collaboration process between sales and marketing
Pam Didner Links
- Website: https://pamdidner.com/
- B2B Marketing and More with Pam Didner Podcast: https://podcasts.apple.com/us/podcast/b2b-marketing-and-more-with-pam-didner/id1250138104
- Effective Sales Enablement: https://amzn.to/2PuHR10 (affiliate)
Neal Schaffer Links
- Join My Group Coaching Membership Community: https://nealschaffer.com/membership/
- Learn More About My Fractional CMO Consulting Services: https://nealschaffer.com/fractional-cmo-services-by-neal-schaffer/
- The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview
- Learn More About This Podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/