028: How to Beat the Market with Non-traditional Loan Products (with Chris Ledwidge, EVP of theLender)
While lenders nationwide struggle with market challenges, Chris Ledwidge of theLender is thriving. A fast-growing wholesale mortgage lender headquartered in California, theLender just landed an impressive spot at #11 overall on the prestigious Inc. 5000 list. Its secret to success? Leaning into non-traditional loan offerings that cater to underserved borrowers, especially in today’s climate, where traditional volume is tapering off and the competition for vanilla loans is rapidly tightening. Tune into this episode to learn how Chris and his team differentiate themselves with a wide array of loan offerings, ways he connects with potential customers, and the lessons he’s learned about the industry that have helped create a meteoric growth rate for theLender.