E42: Deep Bajaj - The freedom for women to stand and pee

If you’re a person with a vagina, be it binary or non binary, using public toilets has always been an icky experience. So what do we do? We either go long hours not peeing, hover over the toilet or in the worst case scenario, try to wipe the toilet seat. 

When Deep Bajaj noticed how his wife and his mother struggled through these problems, even through pregnancy and arthritis, he decided to do something about it and came up with PeeBuddy - India’s first portable, disposable and environment friendly FUD (female urination device) that enables women to stand and pee. And he patented the product in 2015.

From often being shown the door during the early days to getting trolled for talking about women’s hygiene issues, PeeBuddy has now sold about 2 million units and over the years, Deep has brought out other products under Sirona Hygiene. For his innovation, he has won National Entrepreneurship Award, ET Innovation Award and listed under well known 40 under 40 lists.

To learn more about PeeBuddy and other female hygiene products, visit: www.thesirona.com

MUSIC: Lights by Sappheiros https://soundcloud.com/sappheirosmusic

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