AMZ PPC #133: What To Do About Rising CPCs (PPC Boosters Series)

PPC Optimization is expanding to ACOS Optimization, which consists of PPC and conversion rates. The solution to lowering the rise of CPC is not any one thing, but a surefire plan. This episode of The PPC Den overviews what to expect in the new PPC Boosters Series, outlining several non-PPC components of conversion rates that a PPC-er should know if they’re tasked with boosting ACOS.

We’ll see you in The Badger Den!

Highlights:

0:00 Intro
2:25 ACOS is PPC and CVR.
5:10 New Series Alert-- PPC Boosters Series
6:20 Importance of a plan and strategy
9:45 Prime Day 2021 CPC Stats
13:05 Example - ACOS Change if Conversion Rate increases 1%
15:15 Example - ACOS Change if Conversion Rate increases 2%
18:10 Components of Conversion Rate: Customer Psychology
19:55 Components of Conversion Rate: Product Market Fit
22:10 Know what your customers want: Search Term Reports
23:04 Components of Conversion Rate: Competitor and Industry Trend Awareness
25:06 Components of Conversion Rate: Review Strategy
27:40 Components of Conversion Rate: Product Page Ongoing Optimization
30:00 Outro

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Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Ryan Hofacre

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker

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