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My new book http://dailycreative.net/ (Daily Creative) is available now wherever books are sold. Today's guest is http://sweetwoodcreative.com/ (Pat Hazell). Pat is the Chief Creative Officer at Sweetwood Creative and the host of the Creativity in Captivity podcast, where I was a recent https://link.chtbl.com/CICToddHenry (guest). Showtime declared Pat one of the five funniest people in America. His 25 years of experience as a writer, producer, and director have made them a go-to guy for new American theater. Pat is one of the original writers for Seinfeld, a Tonight Show veteran, and he's a critically acclaimed playwright and contributing commentator to NPR. On today's show, we talk about the creative process, where good ideas come from, and how to decide if an idea is truly good especially when you're under pressure. This episode is sponsored by http://conversioncopywriting.com (ConversionCopywriting.com) This episode is sponsored by http://athleticgreens.com/accidental (Athletic Greens)