S18E12: Mastering Community-Led Growth with Traction & Boast Co-Founder Lloyed Lobo (Season Finale!)
The buzzword in Silicon Valley is 'Product-Led Growth', but is PLG really the future? Lloyed Lobo doesn't think so.
PLG leaves you stuck in an endless cycle of ad spend which might get your first customers, but over time means spending more to acquire less, at a lower LTV, and easier switching cost.
Building COMMUNITY on the other hand is a low-cost, high-growth option that can become your ultimate moat.
Lloyed would know — he built the Traction community up to over 100,000 entrepreneurs, which helped Boast bootstrap to 8-figure revenue before raising $123 million.
He steps to the mic in our season finale to share how his initial exposure to community came early in life as a Gulf War refugee, what you need to build a community, and how to master CLG for your startup.
Find Lloyed online:
LinkedIn: https://www.linkedin.com/in/lloyedlobo/
Find Boast and Traction online:
Boast Website: https://boast.ai/
Traction: https://www.tractionconf.io/
This episode is sponsored by Miquido - a full-service software development partner that supports companies in building their digital products. Learn more at miquido.com/hypeman
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