Is Instagram turning into TikTok? Everything you need to know + my personal thoughts
EP 45 Hey there and welcome to behind the feed. I am Josie Bullard & today we are diving into a hot topic that the entire online world has been talking about, Instagrams recent announcement that it is no longer a photo-sharing app and is shifting a big part of their focus on video. Many IG users have been freaking out over this news but trust me there is no need to panic! I have so much to say about this so let’s just go ahead and jump on in.
On June 30th Adam Mosseri, head of Instagram, posted a video all about changes coming to video. He starts out by sharing instagram has 4 current priorities which are Creators, Video, Shopping, & Messaging.
He then says that “I want to start by saying we are no longer a photo-sharing app, or a square photo sharing app” Which is the foundation instagram was basically created on.
He claims in research that the number 1 reason people are using instagram is for entertainment. He mentions how TikTok & YouTube are providing serious competition right now.
SO… over the next few months he says instagram will be experimenting more with recommendations which will be most likely videos shown to you in feed from people you aren’t following. They also are experimenting with topics so you can customize your viewing experience for what you want to see more or less of.
Lastly experimenting in general with how they can embrace video more broadly.
He states that they have an idea at where they want to be a year and a half and a year from now but he is sure many things will change between now and then.
WOW.. lots to unpack here. In today’s episode I want to help you better understand the changes coming to instagram, learn why this isn’t a time to panic, give some of my personal opinions on this shift, and lastly give some helpful advice for you to lean into these changes & ride this new wave of instagram!
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