052: Snail Mail or Email (What Should I Do?)
On today's episode, Mary answers a listener question who asks,
"What are your thoughts on the effectiveness of direct mail fundraising for ministry nonprofits?"
Paying for postage and mailing may feel like a waste of your time and resources, but Mary gives you the four primary reasons why direct mail (snail mail) is still so effective.
In this episode you'll hear:
- In the world we live in today, what marketing channel gets the most attention from nonprofit donors
- What's the best way to get mailing and email addresses from potential donors
- What response rate should you expect from a direct mail vs. email campaign
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