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Hola! It's that time of the year when companies share rainbow-themed social media posts, merchandise, and newsletters because it's Pride Month! But for us, it is that time of the year when we accept ourselves and hug our identity all the more and feel proud about it. It is that time of the year when people of the community come together in solidarity to share the joys and sorrows. This week, as we flag off the pride month 2021, we have on board Ashish Chopra- a queer entrepreneur with an online showroom named Beunic where they sell shirts, shoes, and it also is a space for fellow entrepreneurs to showcase their stuff and put them up on sale. Farhad a Sunetro discuss Pride Consumerism, the campaigns- good, bad a ugly; representation of the community in the marketing space, their favorite Queer artists, stuff we love, stuff we hate, exclusivity and inclusivity, and how they deserve to be the story and not the twist in the story. Visit the Beunic website: https://beunic.in/ and you can find Ashish Chopra on Social Media: Instagram: @thechopranextdoor Twitter: @chopranextdoor You can follow Farhad on his Instagram handle: @theqr8r (https://www.instagram.com/theqr8r/?hl=en) You can follow Sunetro on his Instagram handle: @glitterbugged (https://www.instagram.com/glitterbugged/?hl=en) You can listen to this show and other awesome shows on the IVM Podcasts app on Android: IVM Podcasts - Apps on Google Play or iOS: ‎IVM Podcasts, or any other podcast app. You can check out our website at "IVM Podcasts"