207 - Your vibe attracts your tribe — with Anneli Hansson

The word authentic gets thrown around a lot, especially when describing brands. But what is an “authentic” brand? And why do some brands garner loyal customers while others do not? In this episode, Anneli and Chris discuss the traits of what they refer to as magnetic brands. That is, brands that customers prefer over others and that have true fans. If you are interested in branding, brand strategy, or trying to figure out how to bolster your brand, then give this conversation a listen. Sponsored by: Learn more about your ad choices. Visit megaphone.fm/adchoices

2356 232

Suggested Podcasts

How Brands Are Built

Nigel Ng, Evelyn Mok

Rene Ritchie

Sophie a Adi Jaffe

R. Albert Mohler, Jr.

iammichaelcooper

Deepshikha

रोशन जी

VISHNU VARDHAN SHARMA

Nishali Sheth