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This week, host Colbert Cannon sits down with Jackie Hernández, the CEO and co-founder of New Majority Ready. Jackie is a media executive with a storied career at iconic companies like TIME, People en Español and NBCUniversal’s Telemundo. She shares how she rose through the ranks to help shape Spanish-language television and expand the industry’s understanding of the rapidly growing Hispanic market. We also hear about Jackie’s latest venture, New Majority Ready, a marketing strategy consulting company that helps companies to attract and retain Hispanic audiences through more nuanced marketing strategies that meet these consumers where they’re at. 

Learn more about Jackie Hernández tenure at New Majority Ready here. You can read our guest’s Best Idea, Net Positive: How Courageous Companies Thrive by Giving More Than They Take by Paul Polman & Andrew Winston, here. Watch Money Heist, Colbert’s Best Idea for this week, here.