132. How can search listening help your brand? (f. Sophie Coley)
Ever wish you could read the minds of your target audience? ???? With search listening, you can! In this informative Brand Therapy episode, hosts Phil and Lauren excitedly chat with Sophie Coley, a thought leader and speaker with exceptional consumer insights. She teaches you how to think like your audience and (with the help of tools like Answer the Public) get discovered. A must listen for anyone wanting to increase their digital footprint!