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Today's show takes BUZZ creator Michael Hemphill  back to his first job in Virginia when he was a cub reporter at The Roanoke Times. Michael chats and swaps some war stories with his former editor, Dwayne Yancey, who is now the executive editor of Cardinal News, the nonprofit news source for Southwest and Southside Virginia. 

On Tuesday, Sept. 27, Cardinal News celebrates its first birthday, so Michael reached out to Dwayne and Cardinal’s executive director Luanne Rife, to learn more about the challenges of launching a nonprofit news site, the impact that Cardinal News has had throughout Virginia, and the incredible successes they witnessed their inaugural year.

Are you a nonprofit with an event that we could help promote? Or a marketing problem we could help fix? Contact us and we’ll share on an upcoming episode.

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The United States has more than 1.5 million nonprofits — from homeless shelters, food banks and rescue squads to children’s choirs, science museums and animal refuges — that employ one out of every 10 Americans. Like any company, nonprofits have salaries and bills to pay, a budget to balance. They require money. And if enough people don’t know about them, don’t believe in them, don’t support them — in short, if they lack BUZZ — they suffer and die.