PR and Understanding Your Messaging with Kathleen Lucente

This episode is co-produced with the Austin Technology Council. ATC is a 30 year old association focused on promoting and facilitating growth of technology companies in Central Texas. Over the past three decades the business ecosystem in Austin has changed, and ATC is actively changing, too. Learn more at Connecting with your constituents (internally and externally) and understanding your message is important for companies of all sizes. Technology companies need to pay attention to their messaging, think about communication with employees (do not let them learn about your company events in the media), and to position their brands for long term success.   This episode is an important conversation with Kathleen Lucente from Red Fan Communications. She is a C-Suite Whisperer to high tech B to B companies, and has a team of experts that kicks butt in assisting clients with their internal and external messaging, investor relations, and crisis communications.   She also shares what makes Austin, Texas a vibrant place for tech companies and how her firms helps local organizations.   About Kathleen Lucente Kathleen Lucente moved to Austin just as the city began its meteoric rise as a hotbed for tech startups and investment. Before she adopted the lone star state as home, she built an award-winning career working domestically and internationally for IBM, JPMorgan, Ketchum Worldwide, and other global brands and agencies. With solid experience in the evolution of communications within the tech industry, first as a journalist, then as a PR professional, Kathleen realized she was ready to build her own team to deliver superior integrated marketing and communications services to B2B tech companies. Since the start of Red Fan Communications almost 15 years ago, she has helped countless companies of all stages clarify their purpose, tell their unique stories, differentiate from their competitors and establish lasting relationships with clients and customers. The Red Fan team is built of experts with the same tenacity in which Kathleen approaches her work and weaves it into everything she does.  Kathleen serves on several boards—including Austin Gives, PelotonU and the ABC Kite Fest—and donates much of her and her staff’s time to local nonprofits that have a tangible impact throughout the community, including the Corporate Engagement Council for the Austin mayor’s office and the Mike & Sherry Project, an Austin-based organization providing mental health support to local bar and restaurant workers. You can also catch Kathleen as a regulator contributor to the Forbes Agency Council, covering critical communications topics like crisis management, brand positioning, thought leadership, corporate communications and the fundamentals of great brand storytelling. In addition, she’s been a guest speaker on influential podcasts, at accelerators, and communications and business schools, including the Wharton School, the University of Texas at Austin, the Confident Communications podcast, and the MassChallenge startup accelerator, where she serves as a mentor. Learn more about your ad choices. Visit

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