lystn

10,000 baby boomers turn 65 every single day, and 20% of the US population will be 65 or older by 2030. Yet society and young entrepreneurial companies tend to overlook this demographic when creating new technologies. But like anything else that’s overlooked, that means there’s also an opportunity. Our guest today is Monique Woodard, an angel investor based in San Francisco, focused on investing at the intersection of technology and newly powerful consumer groups as a result of demographic shifts - Women, people of color, and the elderly. She recently published a 65-page report called Gray New World detailing this demographic sea change and the types of opportunities she sees as an investor. Personally, she has started two companies and is currently raising her first fund, so she has experienced the difficulties in raising outside capital of all forms, especially as a minority woman. You will hear how she has learned to deal with this by having great long-standing friends to support her throughout her journey.