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Amazon Advertising sneakily released a duo of new features to select marketplaces: the New Budget Tab and the New Budget Report. Our favorite duo, Michael Facchin and Brent Zahradnik from AMZ Pathfinder, dissect how to maximize efficiency with this new PPC combo.

Together, the New Budget Tab and New Budget Report offer important glimpses into a campaign’s performance, including how much time any given campaign spends in or out of budget and its estimated missed impressions, clicks, sales, and more. There’s even hidden data in the downloadable report that may or may not be something we’ve long wanted at Ad Badger.

We’ll see you in The Badger Den!

Highlights:

• 0:00 Intro-- Texas and hard seltzer
• 2:30 New Budget Tab & New Budget Report in Amazon Advertising
• 5:15 Where is the New Budget Tab available?
• 6:19 Complete breakdown of Columns in New Budget Tab
• 14:15 What’s the purpose of the New Budget Report?
• 17:37 What’s the hidden data inside in the New Budget Report?
• 23:57 How to get hourly data report from an Amazon account rep
• 26:42 Is the New Budget Tab and New Budget Report any good?
• 28:57 New Budget Tab & Report Strategy: How to Use This Feature
• 34:34 Outro

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Resources & Links

• PPC Boosters Series Playlist
• Bo Burnham’s Jeff Bezos song [explicit]
• Where to find Brent: AMZ Pathfinder
• Never miss the latest in Amazon PPC best practices
• Where to find all our episodes and show notes
• Get the Ad Badger App. The most powerful tool-set to manage, automate, and monitor your Amazon campaigns around the clock.

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Brent Zahradnik from AMZ Pathfinder 

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker