Snapshot #161: How To Build Location Authority On Google
On this episode, we talk to Jason Pantana, coach and trainer at Ferry International, about how to build location authority on Google and capture search traffic.
We discuss:
- Google My Business pages and how to direct people to them via relevant search terms
- what location authority is and how to build it
- how location authority leads to... leads
- why you need to lock in your N-A-P - name, address and phone number - so Google has confidence in who you are
- why it's critical to keep your social media profiles updated and accurate
- how to ensure that your website is helping with your SEO
- how to get good reviews
- how photos help build location authority
- common mistakes agents make with Google
Links Mentioned:
GeoImgr
Spotify
Apple Podcasts app
Audible
Notes app