Gary Johnson: The Dueling Banjos of Profitable Marketing Strategies

In this episode, Steve Fretzin and Gary Johnson discuss:

A business coach for accountability and encouragement.
Deliverables are more than a selling point.
Networking in the transition post-COVID.
The Gang of Five.

Key Takeaways:

Continually work on your marketing - write down or communicate the idea as soon as you get it, don’t hold on it and hope to remember it later.
Strategy without execution is nothing.
Before you meet someone, do your research. Don’t show up knowing nothing about your prospective networking partner.
The person who brings in the business has the power, not the greatest employee.

"You have to follow up in order to continue to build a good relationship with people - that’s what most attorneys should be doing, building a good relationship." — Gary Johnson

Connect with Gary Johnson:

Website: j2marketingconsultants.com

LinkedIn: linkedin.com/in/j2marketingconsultants

Twitter: twitter.com/j2consultants

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

YouTube: Steve Fretzin