Episode 070 - Nick Entwistle, The Secret To Viral Adverts & One Minute Briefs
Nick Entwistle, Founder of the One Minute Briefs joins us this week on OOH Insider! He shares his secret to creating an engaging ad through simplicity and a restricted timeline.
One Minute Briefs promote brands and causes through social media by challenging the Twitter community to respond with ideas daily advertising briefs. However, they only have one minute to create an ad.
Takeaways
- Rely on your instincts and put one core thought into a billboard. This makes for a simpler ad that people can relate to.
- Consumers don’t need to have a complete explanation in out-of-home. Instead, create emotion through a few words or visuals to create a deeper impact.
- An ad or campaign will not live up to its potential if creativity is not there. The visual is just as important as the targeting aspect.
- Sometimes the ads that are heavily brand-driven are not the ads that are the most engaging for audiences.
Links
- LinkedIn: https://uk.linkedin.com/in/nickentwistle
- Twitter: https://twitter.com/OneMinuteBriefs
- Website: https://www.bankofcreativity.co.uk/one-minute-briefs
- Email: interest@bankofcreativity.co.uk
Special thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.ai
Support the show (http://oohswag.com)