Mindful Marketing- Less B/S Equals More Sales
How do the stories that we tell in our advertising and marketing copy lead to sales? Does putting pressure on our customers by making them feel like they must buy now, actually work against our success? How do we create a brand that has integrity and is profitable? On this episode of Start Yours, Aleisha speaks with marketing expert Amie Finlayson, an online business strategist and host of the Good Authority Podcast. Amie shares her thoughts on growing an online business that doesn't have to compromise your values or manipulate your audience and how to structure your business in a feel-good way with the tools to make your marketing ethical, effortless and effective.