498: Build a Profitable Agency – Part 3: Pricing Your Service
There are 3 ways you can price your service: 1. Hourly Pricing 2. Flat Rate Pricing 3. Value-Based Pricing I've talked about Value-Based Pricing on the seanwes podcast for over 7 years now, so it might surprise you to learn we're not using Value-Based Pricing for the Daily Content Machine. This comes down to the difference between providing custom work vs. a productized service. A productized service is not customized for each client. This means the price is fixed—like a product. When does it make sense to offer a productized service instead of a custom-tailored service? You'll get the answer. Once you decide on the type of service you want to provide, and your pricing model, then you have to come up with the actual price. You also have to decide whether or not you want to have different packages—and what prices those should have. We're covering all of that in today's episode.