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Scott Jones, Senior Producer/Writer at Disney Channel Global Marketing is one of the creative minds behind the content and on-channel promotion of Disney icons like High School Musical, Gravity Falls, Ducktales, and Descendants. Scott has been creating short-form videos since before it was cool and he shares a ton of smart thinking around what goes into the mashups, music videos, and marketing behind Disney's TV magic. We discuss the free-range creativity of college, how he found his home at The Disney Channel, Scott's philosophy on idea linking and "kinda marketing", with a few stories scattered in of working with Disney talent. LINKS:Follow Scott Jones: @ruckusjonesConnect on LinkedIn: https://www.linkedin.com/in/scott-jones-641a2525Follow the "Pop-Marketer" Joe Cox on Social MediaTwitter: @joenormalInstagram: @joecoxInstagram "The Pop-Marketer": @popmarketerLinkedIn: https://www.linkedin.com/in/jocoxMedium: @joenormalhttps://www.pop-marketer.com/