Garth Jordan - Traditional Mission & Vision to a Just Cause | Ep #56
Garth Jordan is CEO of the American Animal Hospital Association and we're talking about replacing a traditional mission and vision statement with a simplified version called a just cause.
With a mission and vision statement that was close to 70 words and a values statement of another 120 words, no one could memorize either one and it was a challenge to align overall beliefs and roles.
Simplifying AAHA's mission and vision to bring focus to their work in a just cause led them to distill everything into an eight word sentence about simplifying the journey toward excellence for veterinary medicine.
Listen is as we talk about the characteristics of a "just cause" and the primary benefits to your members and your organization.
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