Cyberly EP19 Come to the Marketing Dark Side

A wise little green puppet once said, “the fear of loss is a path to the dark side.” But what if I told you embracing the marketing dark funnel is a pathway that leads to many abilities, none of which are unnatural?

That’s our main topic for today as we dive into the world of how your audience ~really~ shares the content they enjoy. Whether it’s through screenshots, text messages, or a Slack channel--your audience is sharing content through what’s called the Marketing Dark Funnel.

Also on the show is marketing rockstar Amanda Natividad of SparkToro and Adweek along with how to be a good podcast guest and our favorite TikToks of the week!

So why do marketers obsess over metrics that are shown in an attribution report instead of relying on conversations and gut instincts?