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In this week’s episode, we talk with Dawn Anderson, Managing Director at Bertey, International Technical SEO Consultant and Speaker. We talk about how she went from owning a construction company to transitioning into web development, digital marketing, and then becoming a self-taught SEO. We talk about what it’s like to go through the challenge of initially learning SEO when there are so many grey areas and opinions, and how she learned SEO from an Information Architect,. Additionally, Dawn shares her thoughts on traditional education as it relates to digital marketing preparedness, why she started her own company, and her passion for information retrieval and indexing which has led her to get her Masters in the field of Computer Science, AI and Machine Learning. For our core topic, we discuss Google’s BERT and how it incorporates natural language understanding, AI, machine learning, and just what – if anything – you can do to optimize for it (spoiler: it’s not simple to optimize for). Finally, we answer Twitter questions of the week and award some more Page 2 Podcast swag. So get your popcorn ready as we tell Dawn’s SEO story and have another great roundtable discussion.