#71: Alina Benny
In this week’s episode, we talk with Alina Benny, SEO a Content Lead at Nextiva. We talk about her background in engineering and as an aspiring astrophysicist, her transition away from that career path and her start in brand and product marketing, what led her to make the switch to SEO, as well as her journey from Freshworks to Saleshacker and eventually to Nextiva. We also talk about traditional bias against Indian SEO’s within the U.S. along with the most common misperceptions. Additionally, we cover Alina’s really awesome LinkedIn profile in which she brings the fire by publishing actual results next to her job history (something more people should do). For the core topic, we talk about content strategy in SEO, the most important aspects of doing content the right way, how to balance product SEO and selling in an era where Google values high-funnel informational content, and much more. Finally, we answer Twitter questions of the week and award some more Page 2 Podcast swag. So get your popcorn ready as we tell Alina’s SEO story and have another great roundtable discussion.