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In this week’s episode, we talk with Paul Shapiro, Global Director of Technical SEO at Condé Nast and co-founder of TechSEOBoost, an advanced technical SEO conference. We discuss how he went from wanting to do social media marketing to SEO, his unique Twitter handle, agency vs. in-house, his funniest SEO story, the story behind the founding of TechSEOBoost, and much more. For our core topic, we talk about the rise of Technical SEO, why we think advanced technical SEO has blown up over the last few years, and the skills that make great technical SEO’s. Finally, we take Twitter questions of the week and award another Page 2 Podcast t-shirt.