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Is bigger, always better?

The point of running a business is to make money. Making more money means your company is more successful. And a bigger business makes more money, right?

Well, not always. Turns out the profit margins on big businesses can be razor thin, or even non-existent.

It can be easy to get caught up in messages that you should grow your business to be as large and as successful as possible. But is that really your goal? 

Not if you’re like most people who want to run their own businesses. 

You probably started your business because you wanted freedom, a flexible schedule, to be your own boss, and to create a better lifestyle for your family.

So how do you achieve those goals? 

By taking a minimalist approach.

Listen to the full episode to hear:

• Why bigger business can mean higher costs, more effort, and less profit
• How simplifying your revenue streams and offerings actually helps you earn more money, with less time and effort
• What minimalism means for your business

Learn more about Gillian:

• Small Business 101
• Startup Society
• Get on the waitlist for VALIDATE
• Profit Planning Challenge
• Get in touch!
• Instagram: @GillianZPerkins

Resources:

• The Minimalists