11. Roundtable - B2B is the new B2C
Welcome to the fifth and final roundtable of the Fintech Marketing Podcast season 2, where your host Mariette Ferreira is on a mission to continue learning how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. In today’s episode, we look at B2B marketing in fintech and financial services. B2B has always been treated as the less interesting sibling to B2C, but fintechs are rewriting the marketing script and adopting B2C tactics from community building to guerilla marketing. What can we learn from them? How do you strike a balance between appealing to an audience making more rational decisions and standing out in a crowded space? And how do you stay human when money is still so centred in trust? All of this and much more on today's show! We are joined by: Derik Sutton, VP of Marketing, at Autobooks Alisa Copeman, MD Marketing, Payments at Barclays Erin Renzas, SVP Marketing, Checkout.com This season of Fintech Marketing Podcast is sponsored by Visa Whatever your payment plans, Visa, the world’s leader in digital payments, is on hand with the expertise, programs, solutions, and partner networks to help make it happen. Bring your big idea to life. Partner with Visa to do it bigger and faster. Visit visa.co.uk/fintech (https://www.visa.co.uk/partner-with-us/info-for-partners/info-for-fintechs.html). If you enjoyed the show, don't forget to subscribe to never miss an episode and leave a review on iTunes and every other podcast app! Spread the Fintech Marketing love by sharing or tweeting this podcast. Follow us on Twitter: www.twitter.com/11fs where you can join the conversation, alternatively email podcasts@11fs.com! Special Guests: Alisa Copeman, Derik Sutton, and Erin Renzas.