lystn

Knowing a recipe is ready to publish, why recipe testing starts at the grocery store, and starting with a Hypothesis Draft with Katie Webster.

-----

Welcome to episode 381 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Katie Webster from Healthy Seasonal Recipes about the process of developing rock-solid recipes for your readers.

Developing Foolproof Recipes

As food bloggers and business owners, the “product” we’re creating for our readers or “customers” are our recipes, so it’s important for them to be as comprehensive as possible.

Katie Webster from Healthy Seasonal Recipes has a unique and reliable process for testing the recipes she publishes on her site, and she’s here today to talk you through the whole thing!

You’ll hear about how she starts the process, why she develops a hypothesis draft, and how she ultimately decides that a recipe is at its final stage.

This episode is a must-listen for any and all recipe developers!

In this episode, you’ll learn:

• What she did as a personal chef
• What her personal chef business taught her about freelancing
• How to know a recipe is done
• Her process for developing recipes
• The difference between prep time and active time
• At what point Katie finalized a recipe
• Why she doesn’t shoot photos or video when she’s testing recipes
• Why recipe testing starts at the grocery store
• How she keeps track of recipe ideas
• How she works with recipe testers
• Her advice for those in the early stages of recipe development

Resources:

• Healthy Seasonal Recipes
• EatingWell
• Katie’s cookbook
• 374: From Blogger to Cookbook Author – How Adrianna Adarme Sold 110,000 Copies of Her Cookbook
• 375: From Blogger to Cookbook Author (Part Two) – Preserving Family Recipes Through Cookbooks with Yvette Marquez-Sharpnack
• The Recipe Writer’s Handbook
• Follow Katie on Instagram, Facebook, and Pinterest
• Join the Food Blogger Pro Podcast Facebook Group

-----

This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, email us at podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.