Episode 251: Retail Branding with Todd Maute
How do you design for a retailer brand that has thousands of products? Our guest today is Todd Maute, partner at CBX. You’ll learn about the structures of the retail branding and retail packaging industries, how a design idea becomes a finished product on the shelf, their advice for designers who want to go into packaging, and more.
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Show Notes
- CBX – Todd’s company, a branding agency
- Kroger, Walmart, Target, Trader Joe’s – popular retailers in the US
- Dieline – a resource for packaging inspiration
- Mintel’s Global New Products Database
- Reach out to Todd via email
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