Summary of New to Big by David Kidder and Christina Wallace | Free Audiobook
Only twenty percent of new businesses survive their first year. The companies that survive, and continue to succeed are those that focus on prioritizing long term profitability and efficiency. New to Big however tackles what comes next, how already successful firms can avoid the pitfalls of top heavy bureaucracy and continue to find means of growth.
Professional consultants David Kidder and Christina Wallace delve into whether or not large companies can transform and adapt to keep up with emerging markets and business trends, arguing that companies need to rely on themselves to foster organic growth, not simply on acquisitions and partnerships.
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