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Ruslan Kogan, the CEO and co-founder of Kogan.com (ASX:KGN) is the guest on this episode of 'Scaling Up'. Kogan.com is Australia’s largest pure play online retailer with over $1b in sales. Many listeners over the years would have no doubt been introduced to Kogan.com via their incredibly successful own brand electronics business that catapulted the business to a size and scale that has allowed them to enact a phenomenal e-commerce playbook. Aside from expanding their direct to consumer product offering, Kogan.com has also been able to drive greater efficiencies and value to customers across a range of service verticals.

Ruslan’s story in many respects mirrors Kogan.com’s story – bootstrapped and always thinking entrepreneurially as to what is required to succeed in any given moment.

This episode also dives into all the big ticket decisions that any e-tailer has to face - from how to acquire customers cheaply, as well as the importance of best in class logistics and what that looks like,  be it warehousing, fulfillment or freight.

Ruslan is character, a true entrepreneur in every sense, and someone who has changed the retailing landscape in Australia for the better.

We are also now releasing transcripts of each episode, to find them, you can click through the show notes, or find all episodes on our website. https://www.tdmgrowthpartners.com/insight/