Maddie Grant - Digital First: What You Really Need to Know | Ep #57
Maddie Grant, CAE is co-founder of Propel and an expert culture designer and digital strategist who focuses on helping organizations prosper through culture change. She has specific expertise in digital transformation and generational differences in the workplace.
Even though associations have been talking about digital transformation for years, the pandemic forced the topic to the forefront. Associations had the realization that they actually could think outside the box and use technology to continue serving their members and staff. It also provided a window of opportunity to think about the ultimate change, the transformation, more than the technology.
With so much information and so many definitions out there, we're bringing it back to the basics of what associations really need to know right now to fully embrace the "digital first" concept -- including the difference between being digitized and being digital.
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